twisted funnel: History of the Internet

Wednesday, January 21, 2009

History of the Internet

History of the Internet from PICOL on Vimeo.

1 comment:

Indian Home Maker said...: Hey I am in a hurry, and will visit again ... just came to take a peek at the blog of one of the citizens who are the hope of this fragmenting, unhappy nation...
:) LOVED your comments!; Sunday, February 01, 2009

What is the funnel about?

When I started this blog – the name twisted funnel made sense. I had seen countless PowerPoint presentations at work and otherwise containing a slide with the marketing funnel (or some variation of it - the sales funnel or the communication funnel or the "customer journey" and so on). Then, I came across a radically different way of seeing this fundamental marketing model – and as you can see – the funnel was twisted. With time, my interpretation of the twisted funnel has matured – it is not just about a few new technologies affecting how we market nor is it about a new methods of communicating. It is simply the rejection of a model that oversimplifies a product’s fate – so much that its future is neatly encapsulated in four blocks called “Create Awareness”, “Connect”, “Monetize” or any other overused corporate word. The twisted funnel is not about having all the right answers to new age marketing problems. It is about looking not just at marketing, but at economics, business, technology and culture with curiosity - and asking the right questions.

twisted funnel

Wednesday, January 21, 2009

History of the Internet

1 comment:

ShareThis

What is the funnel about?

Labels

Archive

Blogroll