...then you probably won't see any new posts for a long time - go here instead http://gautamramdurai.tumblr.com/
Take a quick look at most of the movies targeted at teens and college students – it is always a story of an underdog – a thin frail guy who gets the prettiest girl on campus or the braces spotting nerdy chic who transforms into a bombshell by the end of the movie. Off the top of my head, I can name tens of such movies – “College”, “Accepted”, “The Girl Next Door”, “American Pie”…the list is endless. And these are all decent commercial hits – some even became huge box office successes. There is something about these stories that we love. Throughout these movies, we constantly root for the underdog – and obviously it is the underdog who wins in the end – how else can we call it good entertainment eh?
The past two years have been very eventful. I joined the “real world” – got a job – in advertising. I learnt a lot and met some amazing people. Soon, I was caught by the Web 2.0 fever – I devoured blogs, news sites and whitepapers – learning as much as I could. All it led to was a cerebral hodge podge of buzzwords and clichéd marketing metaphors. During this knowledge delirium – I decided to start this blog. When I read some of the old entries – I can, literally, see the lost kid trying to grapple with the information overload. I still am that lost kid. But I now realize that a blog without purpose is a headless chicken. So I have set out to define what this blog is supposed to be.
Everyday, I gather a lot of information – from the people around me, TV, blogs, RSS feeds, tweets , facebook links and so on. I want my blog to reflect how I make sense of this. From what little I have learnt about this industry – I have realized one thing - you cannot look at advertising and communication in isolation. You need to be aware of the world outside advertising – the world of economics, business, technology and most importantly culture. And advertising is – after all - the point of convergence of all the above. And I want to talk about all of them. I want to turn this blog from yet-another-blog-about-social-media to something more.
Pinstorm's Mahesh Murthy says it like it should be...
Twitter was started as a "side-project". Evan Williams takes us through Twitter's birth, explosive growth and innovative use in disaster communication.
