UnGyaan #5: Microblogging

UnGyaan #4: Viral

A viral can be anything that passes from one to another at great speeds - it can be a email forward, an e-book or in most cases, a video. The perfect vehicle to spread brand buzz. Here's the perfect example - see this and tell me if you don't feel like forwarding it!

UnGyaan #3: Social Networking

Notice the difference between "Social Media" and "Social Networking". And yes, I adore CommonCraft!

UnGyaan#2: Syndication

UnGyaan #1: Social Bookmarking

I was about to write a long post on this when I stumbled upon this video. Thank you CommnCraft!

UnGyaan Series

The problem with adoption of social media, Web 2.0 and many many more such vague technology/marketing buzzwords is the lack of fundamental understanding.

I'm trying to demystify most of the chaff to show you the two grains of the clear picture. Most applications/technologies/phenomenon are pretty simple - but have been jargonified a lot - a lot, a lot, a lot!! Trying to really understand what these technologies do and how they can be leveraged can be painful and googling can get you fragments - you need to sit and put them together! Let me do the honors!

Coming up: posts about social bookmarking, microblogging, User Generated Content, social networking - all explained in plain English.

How delicious are you?

"We are what we bookmark"

I strongly believe in this. Each time you take a nugget from the internet and store it in organized world of delicious, you are adding a block to your online persona! Recently - I came across this really cool visualization tool at wordle.net . Tag clouds have been around on Wordpress blogs for a while - but this is something else.





















Check out my tag cloud - and YES, I'm obsessed with twitter and I love lifehacks! Try doing this to your own blog or delicious page and see if it reflects your interests and the magnitude of it.

Divorce the advertiser

As simple as it gets!

Social Media in Plain English - eloquent in its brevity!

Grappling 2.0

That is how most Web-strategists seem to be going about their new social media ventures. I was reading the amazing book that is Groundswell, and came across the Groundswell Approach Avoidance Syndrome . Most Web 2.0 communication inititives seem to be a direct extension of this.

Creating a coherent social strategy for business - Upload a Document to Scribd

Read this document on Scribd: Creating a coherent social strategy for business

Check out slide three of the deck above. Are you one of suffering from it? I, for sure, was. I'm recovering now! Hopefully, I'll get it all together in my head soon.