That is how most Web-strategists seem to be going about their new social media ventures. I was reading the amazing book that is Groundswell, and came across the Groundswell Approach Avoidance Syndrome . Most Web 2.0 communication inititives seem to be a direct extension of this.
Check out slide three of the deck above. Are you one of suffering from it? I, for sure, was. I'm recovering now! Hopefully, I'll get it all together in my head soon.
