Google's heat!

Stumbled into a heat map of Google's search page. Notice the huge difference between the first result and the very next one.
If we choose not to look at all the options thrown at us - for information that we were seeking in the first place - how ready would we be to have an open ear to information that we didn't ask for?

This stands testimony to the current times and how it is increasingly being referred to as the Attention Economy! Our span of attention to information around is becoming shorter and shorter as we attune our brains to filter content and block so called intellectual spam!